An exploratory study of knowledge-seeking behaviour of New Brunswick entrepreneurs

Abstract

This project will empirically examine important aspects of knowledge-seeking behavior of a sample of successful entrepreneurs within the New Brunswick entrepreneurial ecosystem. Data for the study was collected by administering a well-tested questionnaire developed by Professor Ellen Farrell of the Sobey’s School of Business, Saint Mary’s University in Halifax. The study uses network theory as the theoretical foundation and Gephi software to visualize connections present in the ecosystem. Innovation is an essential part of successful entrepreneurship, but it entails knowledge. Our understanding of how New Brunswick entrepreneurs gather relevant knowledge is limited. This study will make a contribution towards a better understanding of knowledge-seeking behaviors of New Brunswick entrepreneurs.