The objective of this research is to explore the intentions and motivations of immigrant entrepreneurs in Canada. This study investigates the status of South Korean entrepreneurs in Saint John, New Brunswick given the specific nature of this city and the services offered to entrepreneurs. It attends to a gap in the literature regarding the experience of entrepreneurs in Saint John. To achieve its objectives, the current study utilizes a qualitative approach that allows a better understanding of the experience of these entrepreneurs. To that end, in-depth, face-to-face, semi-structured interviews with seven South Korean entrepreneurs were conducted in Saint John. The study capitalizes on Ajzen's Theory of Planned Behaviour (TPB) to explain the entrepreneurial intentions. The results highlight the impact of cultural dimensions on entrepreneurial intentions. The findings also reveal the interplay between the pull and push factors in terms of motivations as explained by Post-materialism, Legitimation, and Dissatisfaction Theories.
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