Faculty & Staff Research

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Browsing Faculty & Staff Research by Subject "Business Administration"

Now showing 1 - 3 of 3
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    Exploring job crafting : Diagnosing and Responding to the Ways your Employees and Coworkers Change their Jobs
    (Elsevier Inc., 2019) Bruning, Patrick, F.; Campion, Michael, A.
    Recent research has developed an in-depth understanding of how workers change their jobs on their own to improve their performance and well-being, a process called job crafting. This research suggests that managers, coworkers, and organizations need a better understanding of how to manage job crafting to capitalize on its benefits and reduce its costs. This article will help organizations diagnose the occurrence of job crafting, recognize the differences between goal-oriented approach job crafting as opposed to withdrawal-oriented avoidance job crafting, and recognize the seven specific types of job crafting (i.e., work role expansion, social expansion, work role reduction, work organization, adoption, metacognition, and withdrawal). The article concludes with a set of recommendations for managers, coworkers, and organizations on how best to diagnose and manage job crafting. Specific recommendations include: 1) Develop an awareness of job crafting and evaluate the job crafting observed; 2) Support positive instances of job crafting; 3) Consult with employees or colleagues to provide better options for avoidance job crafting and other detrimental job crafting; 4) Monitor job crafting and provide feedback; and 5) Develop organizational support systems and interventions to manage positive and negative forms of job crafting, thus using job crafting to enhance organizational effectiveness.
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    Sponsorship in focus: a typology of sponsorship contexts and research agenda
    (Emerald, 2021-03-08) Lin, Hsin-Chen; Bruning, Patrick F.
    Purpose – Sponsorship has become an important marketing activity. However, research on the topic treats the sponsorship context, characterized according to the type of sponsored property and the social role of these properties, as a stable characteristic or as a dichotomous characteristic within empirical studies. Therefore, we outline a multi-level typology of the different types of sponsorship contexts to account for traditional types of sponsorship as well as emerging themes such as online sponsorship. We then propose an agenda for future research. Design/methodology/approach – We conduct a general review of the sponsorship literature to synthesise established sponsorship types with newly emerging themes to develop a multi-level typology of sponsorship contexts and a research agenda. Findings – Our conceptual analysis revealed a typology of sponsorship contexts that captures both general and specific types of sport sponsorship, prosocial cause sponsorship, culture and community sponsorship, and media and programming content sponsorship. Research limitations/implications – Our typology provides an organizing framework for future research focusing on different sponsorship contexts. However, the emergent categories still require further empirical testing. Therefore, we develop a set of questions to guide future research on the topic. Practical implications – Our typology outlines the different sponsorship contexts that should be considered by organizations that engage in sponsorship-linked marketing. Originality/value – This paper provides a multi-level categorization of sponsorship contexts that integrates both traditional categories and newly emerging categories to better inform future research on situational differences in sponsorship. Keywords: Sponsorship Context; Sponsorship Property; Sponsee; Cause Marketing; Sports Marketing