Startup ecosystem in New Brunswick: The implied promise of business success

Abstract

This dissertation explores the profile of the startup business program ecosystem in New Brunswick. The literature review considers program definition, regionalization of startup business programs, logistics, vetting, funding models and competition amongst programs. Gaps in literature ripe for research include additional startup business program categories or generations; vetting bias of entrepreneurs; which potential entrepreneurs survive to complete programs; and, program collaboration and competition of nonprofits vying for government funds.

This dissertation poses the following questions: Q1: What is the most efficient path for an entrepreneur through the startup business program ecosystem in New Brunswick? Q2: What startup business program ecosystem aspects create a path of least resistance for startup businesses?

The concepts identified in the literature review assist in identifying the profile of the entrepreneurs who efficiently survive startup business programs. The research design employed in this dissertation leveraged qualitative grounded theory inspired by relevant use to the New Brunswick-specific startup business program ecosystem with global application implications.

The data shows that available programs include basic startup content; specialized programming based on industry, entrepreneur profile or business stage; and, in-depth subject matter programs. There is overlap in content and New Brunswick entrepreneurs are attending competitive programs outside New Brunswick.

With respect to Q1, a key finding is that although there are suggestions of program collaboration; the data generated by the research highlights competition with overlapping services competing for government funds. The ecosystem revolves around government, not around the entrepreneur.

When asked about how programs could grow, interviewees spoke more of relationships than content, another key finding. These relationships need to be synergistic to avoid incompatible or confusing advice. Entrepreneurs would like to see a long-term relationship, more than just graduate and go away.

With respect to Q2, a key finding is that the programs are functionally efficient for a certain entrepreneur profile related to age, financial status, job status, family responsibilities and education. The program ecosystem is functionally less efficient for entrepreneurs who do not fit this profile.