Persistence and entrepreneurial success

dc.contributor.advisorMcNally, Jeffrey
dc.contributor.advisorColeman, Daniel
dc.contributor.authorErdle, Heidi
dc.date.accessioned2023-03-01T16:25:20Z
dc.date.available2023-03-01T16:25:20Z
dc.date.issued2018
dc.date.updated2023-03-01T15:02:10Z
dc.description.abstractOBJECTIVE: Use empirical evidence on founder traits and behavior to test the hypothesis that persistence is a valuable attribute for entrepreneurs and analyze the forms in which persistence is most impactful. PARTICIPANTS AND PROCEDURES: A sample of 157 entrepreneurial founderowners completed an online questionnaire about the state of their business and past business success, and a persistence behavior quiz, 63 of which also completed the TCI-140 personality assessment measuring levels of trait persistence, and sub traits eagerness of effort, work hardendness, ambition, and perfectionism. Results were analyzed to determine correlations between persistence trait scores, persistence behavior, and entrepreneurial success (past and present). RESULTS: Persistence trait had a curvilinear relationship with entrepreneurial success, where those with extreme persistence (scoring above 85% of the population) had less success than those trending towards above average (60-80% of the population). The dominating sub trait scores for successful entrepreneurs were eagerness of effort and ambition while dominating sub trait scores for failed entrepreneurs were work hardendness and ambition. The dominating trait combination eagerness of effort and ambition were further correlated with a behavior tendency of goal persistence, while the dominating trait combination of work hardendness and ambition were correlated with response persistence. Goal persistence behavior was more common in successful entrepreneurs while response persistence behavior was more common in failed entrepreneurs. CONCLUSIONS: Results should be investigated across a larger sample size to improve confidence; however, if they hold true implications for entrepreneurs to foster goal based persistence and be wary of the assumption that more persistence is always better or that work hardendness alone pays off.
dc.description.copyright© Heidi Erdle, 2018
dc.formattext/xml
dc.format.extentx, 55 pages
dc.format.mediumelectronic
dc.identifier.urihttps://unbscholar.lib.unb.ca/handle/1882/13800
dc.language.isoen_CA
dc.publisherUniversity of New Brunswick
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.subject.disciplineBusiness Administration
dc.titlePersistence and entrepreneurial success
dc.typemaster thesis
thesis.degree.disciplineBusiness Administration
thesis.degree.fullnameMaster in Business Administration
thesis.degree.grantorUniversity of New Brunswick
thesis.degree.levelmasters
thesis.degree.nameM.B.A.

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