Wiccan community responses to media representation

Thumbnail Image



Journal Title

Journal ISSN

Volume Title


University of New Brunswick


This project investigates the way that the Wiccan community feels about and deals with media representations of their religion in television shows and movies. Wicca is a nature-based religion with a belief in a dual divinity. Due to the gendered nature of Wiccan representations, I utilized feminist critical discourse analysis in order to understand the media representations and the issues around them. A variety of media representations of Wiccans were found through a qualitative content analysis of the media. The statistical analysis of data from the online survey showed that participants had negative feelings towards the representations of Wicca. If they acted against the representations being said around them or applied to them, they were most likely to correct people and educate them about the topic. The religion and gender of participants was found to affect how they felt about and dealt with media representations of Wicca.