The importance of human connection in consultant satisfaction at an IT staffing company

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Date

2024-03

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University of New Brunswick

Abstract

This thesis explores the impact of human connection on the satisfaction of Information Technology (IT) consultants at staffing firms. The study applies a qualitative methodology and in vivo and descriptive coding methods to examine two years of consultant survey data from a large IT staffing firm. Using classic human behavioural theories as a basis for understanding and prioritizing consultant needs, this study interprets the coding results and offer suggestions for providing a consultant care program. The research findings show that communication, support, and personal connection are important components in consultant satisfaction. In a highly competitive and growing industry, consulting firms must create ways to stay ahead of the competition and stand out in their field. A consultant care program that provides the basics of consultant service and support will position themselves to be more competitive in attracting and retaining top talent.

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